A group of young friends decided to found Thinking MU in 2008 with the aim of entering the fashion world from an informal and daring perspective, but being very conscious of their responsibility as a brand and the impact they generate.

One of the first sustainable brands in Europe, creativity and innovation are the engines that drive them to excel every day. 

They look for the best way to produce and the best fibers to generate a positive impact with an emphasis on regenerative technologies.